One-Day International Cricket

 

The brief

Earlybird Events helped create cricketing history in February 2013, when the first international cricket match was played in Canberra.

Part of Canberra’s Centenary celebrations, this game saw Australia take on the West Indies under new lights at Manuka Oval.

We managed the marketing, promotion, corporate hospitality, event styling and onsite Centenary brand activation activities.

Our work

Working with the ACT Government, our work included:

• Marketing and PR
• Corporate hospitality sales and management
• Event styling
• Sponsorship management – wine pourage rights
• Onsite management and hosting of all corporate areas and official functions
• Centenary of Canberra onsite activations

Results

Our strong public relations and marketing campaign saw tickets to the match sell out faster than expected, with most corporate hospitality packages selling out in record time. On match day, the game attracted a capacity crowd of 12 000. Meanwhile, guests at the official function were quick to compliment the excellent menu and room theming we had developed. In total, 1056 local and interstate hospitality guests enjoyed the locally sourced produce on the menu, as well as the big-name guest speakers and excellent wine selection from Tempus Two.